Olivera Brazilian

Jiu-Jitsu

The Olivera BJJ project focused on transforming a local martial arts academy’s digital presence through a complete website redesign and SEO overhaul. The goal was to increase visibility, drive lead generation, and improve user experience.

Rebuilding the Website

I rebuilt the entire website in Wix to prioritize usability, accessibility, and long-term flexibility. The previous platform was complex and unfamiliar to the owners, so ease of management was key.

The new design emphasized a family-friendly, welcoming layout, with clear navigation, bold visuals, and a strong call-to-action flow for class sign-ups.

Through feedback sessions and usability testing, we reduced bounce rates by 29% and increased online subscriptions by 17%, setting the studio up for sustainable success.

Establishing SEO Strategy

Using SEMrush and Google Analytics, I performed comprehensive keyword and performance analysis to rebuild the site’s SEO foundation.

I optimized metadata, URLs, headers, and page copy to align with top local search terms for martial arts and BJJ.

This resulted in a 1440% improvement in organic search rankings and a 592% increase in website traffic, making Olivera BJJ one of the top-ranked studios in the region.

Average session duration: 2 minutes 45 seconds

  1. Bounce rate: 36.6%

  2. Pages per session: 2.4
    These metrics demonstrated improved navigation, engagement, and user satisfaction.

Review Growth

To amplify word-of-mouth growth, I helped build a simple referral and review workflow that aligned with the gym’s in-person experience.

After each class, members were encouraged to scan a QR code that linked to a Google review page or referral form. This process was supported by short follow-up emails and thank-you messages.


The system quickly became part of the studio’s culture, helping generate over 79 five-star reviews and increasing trial sign-ups and referrals month over month.

Results and Recognition

    • +1440% improvement in organic search rankings

    • +592% increase in total website traffic

    • +18 new high-ranking keywords for “Bradenton BJJ,” “Brazilian Jiu-Jitsu classes,” and “martial arts for kids”

    • +2.4 average pages per session (up from 1.3 pre-redesign)

    • Average session duration: 2:45 (up from 1:10)

    • Bounce rate: 36.6% (down 29%)

    • Mobile traffic: +54% after implementing responsive design

    • Return visitor rate: +31%, indicating stronger brand loyalty and user satisfaction

    • +17% increase in online class subscriptions

    • +33% growth in new member inquiries

    • +19% increase in overall engagement through content marketing campaigns

    • +25% increase in lead conversions from on-site forms

    • Reduced average response time for inquiries by 40% through optimized form automation

    • Built a referral and reviews system integrating QR codes, post-class emails, and thank-you messages

    • Generated 79 five-star Google reviews within months

    • Voted Gold Best Martial Arts Studio, Bradenton’s Best

    • Silver Best Summer Camp, Bradenton’s Best

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