Laying the Foundation

The first step was understanding Jun Cyber’s core purpose, audience, and voice. I conducted a full discovery session with the leadership team to define who we were, what we stood for, and what made us different. This informed the tone, colors, and structure of every creative and strategic decision that followed.

To ground the strategy in data, I conducted market research, SWOT analysis, and competitor benchmarking using Google Analytics, SEMrush, and industry reports. This helped identify keyword gaps, audience opportunities, and positioning angles that guided Jun Cyber’s launch as a credible, community-driven cybersecurity brand.

Building a Brand

From the ground up, I developed the entire brand system, including logo design, typography, and color palette.

The goal was to create a look that felt technical yet approachable, representing trust and innovation.

Honoring the Original Concept

While reimagining the brand, I intentionally incorporated key elements from the original concept to preserve its foundation. The refreshed design draws subtle inspiration from the previous logo’s structure and geometry.

Each color was curated to reflect Jun Cyber’s military and veteran heritage, symbolizing strength, discipline, and integrity. The resulting brand system communicates our continued partnership with defense contractors and federal organizations while remaining polished and trustworthy for a broader corporate audience.

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The new brand identity builds on the original foundation while shaping a story rooted in service and integrity. Every element—from the language to the tone—reflects Jun Cyber’s military heritage and commitment to protecting others. The messaging emphasizes trust, discipline, and reliability, while the visuals reinforce those values through structure and simplicity. The result is a brand that feels grounded in purpose and connected to its veteran roots.

Rebuilding the Website

I led a complete website redesign using WordPress, optimizing structure and performance with Yoast SEO and on-page analytics tracking through Google Analytics 4. The site was reorganized around a user-friendly layout that balanced clarity and conversion, making complex cybersecurity concepts easy to understand.

Client
Jun Cyber

Year
02/24/2025

See It In Action

Establishing SEO Strategy

Using SEMrush and Google Search Console, I created a data-driven content roadmap built around keyword clusters and search intent.


Over eight months, I scaled the company’s SEO footprint from 12 to 335 ranked keywords, raising the average keyword position from 28.9 to 9.8.


These improvements increased visibility, website impressions, and organic leads dramatically.

Building Social Media Presence

I implemented a new social strategy focused on brand storytelling, community engagement, and thought leadership.
By analyzing performance through platform analytics and Pubbler dashboards, I grew LinkedIn followers by +252 and increased engagement by 142 percent, achieving a 24.3 percent engagement rate.


Posts focused on team wins, insights, and event highlights, turning Jun Cyber into a familiar name in the local tech community.

Results and Recognition

    • +335 ranked keywords (up from 12)

    • +174K impressions,

    • +1.8K organic clicks

    • +12 Domain Authority

    • Launched 3 Newsletters

    • +1,600 Total Subscribers

    • Followers: 2.9K total (+259 new)

    • Reach: 19.8K (+45.55%)

    • Reach Rate: 10.04% (+37.16%)

    • Video Views: 3.9K (+3.3K%)

    • Engagements: 4.7K (+149.6%)

    • Engagement Rate: 23.71% (+71.44%)

    • Soc 2 Attestation

    • Tampa Bay Inno Awards 2025 Cybersecurity Honoree

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