For Beach Bums NFT, I led creative direction and marketing strategy for a lifestyle-inspired digital art collection that merged coastal culture with the energy of Web3. Collaborating with commissioned artist DopeDarius, I helped define the brand identity, design the logo, and oversee the visual storytelling that gave the collection its distinctive character.

Beyond creative direction, I built an active online community through Discord and Twitter, developing engagement strategies that fostered real conversation and collector loyalty. I met community members and investors face-to-face at the Benzinga Crypto Conference in NYC, strengthening relationships and expanding the project’s network within the crypto art scene.

Pre-launch campaigns grew social following by 74%, leading to 55% of NFTs sold within two months and a peak trading volume of $72,500. I also secured brand partnerships with Tampa Aquarium, Green Bench Brewing, and Sologenic, which helped expand reach and credibility. The result was a cohesive, community-driven NFT project that combined storytelling, design, and data-backed marketing to achieve measurable success and long-term engagement.