IMG Academy needed a more intuitive online user flow and engaging sales process to meet quotas.
At IMG Academy, my role as a sales and marketing advisor extended far beyond traditional sales duties, as I actively contributed to several marketing initiatives aimed at enhancing customer engagement and driving revenue. One of my key projects involved developing and executing targeted email campaigns designed to resonate with specific audience segments. By leveraging data analytics, I monitored campaign performance, generating detailed reports that provided valuable insights into customer behavior. This data-driven approach allowed me to fine-tune our messaging, leading to increased engagement and improved conversion rates across multiple campaigns.
In addition to email marketing, I was deeply involved in optimizing our digital presence, focusing on refining the user experience (UX) of the academy’s online platform. This project stemmed from firsthand observations of customer challenges during the checkout process, which I identified as a significant barrier to sales. Using direct feedback from customers, I helped redesign the user flow, ensuring a smoother, more intuitive purchasing journey. This improvement not only boosted customer satisfaction but also positively impacted our ability to meet sales targets.
The UX project was just one part of a broader strategy to enhance IMG Academy’s marketing efforts. By combining my expertise in sales, user research, and digital marketing, I contributed to a holistic approach that integrated engaging content, data-driven insights, and improved customer experiences. These initiatives collectively led to higher client retention, increased revenue, and a stronger overall marketing strategy that supported the academy’s growth objectives.
Results
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Generated $402K+ in direct revenue through targeted campaigns and client segmentation.
Ranked as a Top 10 performer in sales performance across the academy’s marketing division.
Improved lead-to-client conversion by +44% through CRM optimization and relationship-based selling.
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Increased email engagement by 25% through content A/B testing and personalization.
Improved conversion rates by 18% using audience insights and optimized subject line testing.
Achieved 99% retention among existing clients, reinforcing loyalty and satisfaction.
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Recognized as a Top 10 Performer in the academy’s national marketing and sales division for exceeding quarterly goals.
Contributed to one of the highest team revenue quarters in 2024 through optimized lead targeting and campaign execution.