World Cup - Prediction Markets
When Webull needed a multi-channel campaign tied to one of the biggest sporting events in the world, aimed at active traders and built on a tight timeline, I owned it end to end as the sole content owner. I wrote copy across push, email, in-app banners, and community, carried every asset through compliance review myself, coordinated with design, and built a repeatable per-game content format that let the team move fast across a packed calendar without rebuilding the structure each time.
The campaign reached millions of users, contributed to a measurable lift in active traders and trading revenue, and held email open rates above 32% while clearing compliance on every asset. It's the clearest example of how I work: fast, multi-channel, and clean through review, with content that stays sharp inside a tightly regulated frame.
OpenAPI/MCP
I was a collaborator on the marketing for Webull's OpenAPI and AI integration rollout, partnering on design and copy across email and push to reach segmented user groups as the launch landed alongside pattern day trader rule changes. My focus was helping translate a technical, developer-facing product into clear value for the right audiences and mapping each message to the segment it served, while keeping everything accurate and compliant through a launch with real regulatory weight.
The campaign reached a broad swath of Webull's user base, and the segmented targeting drove higher open rates and stronger user adoption than un-targeted sends.
In-App Community
I own Webull's in-app community content, shaping the strategy and publishing against it as the channel that keeps traders engaged between the big moments. It's the highest-engagement work I run, built to spark conversation while holding to the compliance line every asset has to clear.
The numbers reflect that focus: 58 posts driving 9,420 engagements, 2,975 new followers, and 33,072 views, at a 28.48% average engagement rate.
Webinars
I help program and moderate Webull's recurring webinar series, from sector deep-dives like clean energy and defense to options education built to make complex trading concepts approachable. The work spans choosing topics that match what traders want to learn, shaping the content so it clears compliance without losing its edge, and running the sessions live.
The strongest sessions drew attendance rates in the mid-40s, a high mark for live financial education, where simply getting a registrant to show up is the real test.